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A children’s book inspired by the remarkable true story of alex gomez

A powerful story of resilience, perseverance, and hope inspired by chick-fil-a owner-operator alex gomez’s remarkable journey from poverty in Mexico to franchise ownership in cartersville, georgia.

100% of proceeds go to charitable causes.

Frequently Asked Questions

  • Alex Gomez is a husband, father, and Chick-fil-A franchise Owner/ Operator in Cartersville, GA. When his family first moved to the United States, they followed harvest seasons along the West Coast, picking vegetables in the fields of California, Oregon, and Washington, at times living in their car while building a new life together.


    Nearly three decades ago, Alex walked into his first Chick-fil-A beginning a journey of growing his English, his education, and his leadership skills. Today, alongside his wife, Filo, and their two children,
    David and Jaycel, he invests in people every day. Thank
    you for cheering on this message of hope.

  • David Isai Estrada Martinez is a Guatemalan artist trained at the National School for Plastic Arts (ENAP) and the Higher School of Art at USAC. His work has been featured in national galleries and murals across Guatemala and El Salvador. This is his first children’s book.

  • 100% of proceeds go to charitable causes through New Ground Foundation.

  • He stayed in Mexico with Alex’s grandmother and continued to live a life full of adventure!

  • Reach out to info@irrationalkindness.com! We’d love to chat!

  • The expected release date for Cake Every Day is Tuesday, August 25, 2026!

  • Michoacán, Mexico

  • Planning to purchase Cake Every Day for your school, business, church, nonprofit, or event? We'd love to help! Let us know you're interested in a bulk order by emailing info@irrationalkindness.com and a member of our team will be in touch with pricing, availability, and next steps.

  • Our goal of 5,000 pre-sales is about more than selling books—it's about creating lasting impact. Every copy of Cake Every Day helps share Alex's story of hope, perseverance, and encouragement with more families.

    Proceeds from the book will support the work of the New Ground Foundation, helping provide English language learning opportunities, educational resources, and community programs for individuals whose first language is not English. By reaching 5,000 pre-sales, we're not just launching a book—we're creating opportunities, building confidence, and helping more people thrive.